The North Face XPLR Program

Conducted exhaustive market research to understand the loyalty program landscape and The North Face competitors, building a solid strategy

Led daily stand-up meetings, clarified scope, implemented changes, prioritized deliverables, obtained client approvals, and monitored performance and budget

Planned the Work Breakdown Structure and managed dependencies so the team could deliver a customized marketing playbook, combining strategic consulting with phased execution plans

20-30% uplift in repurchases from active members and 45-55% revenue growth attributed to loyalty, based on outdoor retail benchmarks

Recommendations addressed low activation rates, increasing members’ contribution to total sales, reducing acquisition costs through retention, and strengthening brand affinity

Equipped the team with tools, templates, and phased rollout plans for rapid implementation. Initial feedback highlighted the clarity and alignment with brand objectives, enabling immediate activation