The North Face faced a challenge with their XPLR Pass program, specifically regarding customer engagement and retention. Only 25% of the 14 million enrolled members returned to make additional purchases. The team developed an integrated marketing strategy to attract new audiences and retain existing customers through targeted email campaigns, strategic partnerships, and other initiatives.

Throughout the project, cross-functional collaboration was crucial. David led the team and facilitated communication between the internal sales and marketing teams at The North Face to thoroughly understand the issue and devise a plan that aligned with the project's objectives.

David also ran two-week agile sprints to organize the project and prioritize the deliverables required by the client. In weekly meetings with the team, he communicated the next steps for the project and set a vision for the final presentation to the client.

Mobio Interactive is revolutionizing mental health apps with their unique AI platform, designed to assist patients with conditions such as Major Depressive Disorder and Generalized Anxiety Disorder. This project was unlike any David had worked on before, as Mobio required a written product in the form of a white paper.

For 17 weeks, the team worked on this project, starting with only a scope and an understanding of the needs and the stakeholders who would use it. They created various "prototypes" or drafts of their work, testing them with internal and external stakeholders to gather feedback and pivot as necessary to meet expectations and requirements.

Using an agile methodology with weekly and monthly sprints, the team periodically reviewed their progress to adjust and stay on track. Throughout the project, they maintained a clean backlog and delivered updates based on the stakeholders' needs and requests.

At the end of the 17 weeks, the team delivered three complete white papers, ready to be formatted and published by Mobio. This material summarizes data findings from extensive research and generates actionable insights that will be used by internal account managers.

Sistain

Delta Dental

The Purple project provided excellent opportunities to enhance cross-functional communication and develop a comprehensive digital marketing plan to improve stakeholder engagement. Using data analytics to explore various information sources, the team generated actionable insights to create a communication strategy aimed at improving the market positioning of the Harmony Pillow. They provided feedback on copywriting and summarized the data findings.

The team presented their results to a large audience, including the heads of communications and marketing, and delivered a Request for Proposal (RFP) outlining a specific path to complete the plan.

Colorado Children Campaigns